• Flashtray

From author's site:

This program is a system tray utility packed with features :

• a launcher for your favorite applications, documents, folders or URL's.
• create systemwide hotkeys that can simulate any set of keystrokes.
• hotkey macro language for extra functionality (eg : screenshots)
• extra built-in tools : Character map, Colorpicker, Screen Magnifier,...

Features
- Popup menu with links to Programs, Documents, Websites, Directories
- Very simple and intuitive interface
- Easy to understand macro language (no programming skills required)
- Small/Large icons
- Uses very little resources
- Easy Setup (with uninstall support)
- No extra DLL's required